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This is a tentative list of topics the festival intends to cover with its seminar program. There will be groups of three seminars within four periods—two in the morning, two in the afternoon—on Friday September 24th and a repeat of those seminars on Saturday September 25th. We will add details, instructors, and times as they become available.
 Editing, Designing, and Producing a Photo Book
Instructor: Ah Haa Art School Staff
How Photographers Can Leverage Social Media
Instructor: Rob Haggart, A Photo Editor Blogger and Former Outside & Men's Journal Photo Director
Social Media has revolutionized our industry. For media companies it has presented new challenges in how information is distributed. For the advertisers it has radically changed how they reach their audience. For photographer there are fresh new ways to market yourself and reach your clients. We will cover all these topics with successful case studies and show how photographers can use social media to help media companies distribute their information, help advertisers reach their audience and to market themselves to their clients.
 Extreme Makeover Photography Website Edition
Instructor: Grover Sanschagrin, PhotoShelter
PhotoShelter co-founder Grover Sanschagrin demonstrates how websites must evolve in order to support photographers’ online business goals. Grover’s lecture draws on 26 years of photo industry and web technology experience as well as the research and findings of 5 PhotoShelter e-books about online marketing for photographers he has helped to author. These exhaustive reports are free downloadable guides offering useful tips, expert advice and useful strategies for photographers looking to continue their education and build thriving photo businesses online.
- Discuss the essential tools, features and designs that photographers must consider as they update their own websites to attract more visitors and convert them into clients.
- Offer strategies to help drive more traffic through search engine optimization and social media strategy
- Discuss the importance of measurement tools like Google Analytics to inform online marketing and website design decisions
- Share dozens of examples of successful photography websites and exposes the key traits of the masters of marketing photography online
Photographers of all levels will leave armed with new tools to improve their website performance and reach their business goals - whether they intend to book more event clients, assignments and commission work, generate online image sales, or simply build a following for their art.
Get Found: Search Engine Optimization for Photography Websites
Instructor: Grover Sanschagrin, PhotoShelter
Photographers hoping to get more business online must learn to harness Google Search, the world’s most powerful marketing tool, to drive fresh new traffic to their websites. PhotoShelter co-founder and CEO Allen Murabayashi demonstrates why SEO is so important to photographers – and walks participants through the basic principles that photographers must know if they care about getting found by Google Search. Drawing on the wisdom found in PhotoShelter’s free online e-book SEO for Photographers and experience working with photographers to build their photo businesses, Allen also covers how strong SEO can attract media outlets and blogs alike, driving valuable traffic, increasing search engine ranking and bringing SEO link “juice” to your site.
In addition, Allen will discuss the importance of measurement tools like Google Analytics and the Google Keyword tool to inform online marketing and website design as well as SEO decisions. Throughout his lecture, Allen shares dozens of examples of SEO success stories and exposes the key traits of the masters of marketing photography online.
Presented so even the least tech savvy can follow along, this session unlocks many of the mysteries surrounding how Google Search works and how using it properly can improve a photo business. Photographers of all levels will leave armed with new tools to improve their website performance and reach their photo business goals - whether they intend to book more clients, assignments and commission work, generate online image sales, or simply build a following for their art.
 Adobe Lightroom 3: Processing For a Professional Look
Instructor: Tyler Stableford
Shooting in variable outdoor light poses significant challenges to photographers -- in this detailed seminar, award-winning adventure photographer Tyler Stableford shares his Lightroom processing secrets to give your images a polished, world-class look. Tyler will discuss both basic and advanced workflows for photographers looking to create exceptional color and black-and-white images.
Tyler's images have won numerous awards from Photo District News, American Photo, Communication Arts and National Geographic Traveler, among many others. Based in western Colorado, Tyler is a Canon Explorer of Light, a member of Sandisk's Extreme Team, and an ambassador for Adobe's digital imaging software.
Photoshop CS5: Taking Your Images To The Next Level
Instructor: Tyler Stableford
Following his Lightroom 3 seminar, Tyler Stableford shows photographers how to go beyond Lightroom and harness the powerful image-processing capabilities of Photoshop CS5. Tyler will use photo examples from his recent assignments, walking students through techniques such as panoramic stitching, HDR, recovering overexposed skies, and much more.
This workshop will help open your eyes to the cutting-edge possibilities of image processing and retouching. Students will learn a range of new Photoshop techniques to add more drama and punch to their images.
DSLR Motion: Shooting and Editing Powerful Multimedia Projects
Instructor: Tyler Stableford
Making the leap from stills to DSLR video is a big transition -- learn how to maximize your learning curve in this don't-miss seminar. Award-winning photographer and filmmaker Tyler Stableford shares the essential elements of DSLR storytelling, video and audio capture, and editing with Adobe Premiere Pro.
Tyler's DSLR short-film documentary The Fall Line premiered at Colorado's 5 Point Film Festival this spring, where it won the festival's award for "Most Inspiring Story." Tyler will share the behind-the-scenes workflows of creating this powerful film, from storyboarding to shooting to final editing. For anyone wishing to learn the details of current DSLR filmmaking techniques, this seminar is a must.
 Capturing The Dramatic Moment - FREE Canon Explorers of Light Seminar, Open to the Public
Instructor: Tyler Stableford
Award-winning adventure photographer and filmmaker Tyler Stableford presents a multimedia show of captivating imagery on Tuesday, June 8. Tyler takes the audience behind the scenes of his assignments, from exploring rare ice caves to documenting the dangerous lives of underground coal miners. A teacher at heart, Tyler reveals his secrets to capturing the elusive “dramatic moment,” and to earning a living in the freelance world of editorial, commercial and stock photography. He will also share stories and video from his recent assignment flying with F-16 fighter pilots.
Men’s Journal named Tyler one of the seven “World’s Greatest Adventure Photographers,” and he is one of Canon’s distinguished Explorers of Light. Tyler has won numerous awards from PDN, American Photo, the International Photography Awards, Communication Arts and National Geographic Traveler. He shoots for Getty Images, and clients include Disney, Patagonia, The New York Times and Sports Illustrated, among others. Visit www.tylerstableford.com
 FUN-damentals of Macro Photography
Instructor: David FitzSimmons
Enjoy seeing miniature worlds in new ways by exploring up-close and personal photography—everything from delicate flowers to bizarre-looking insects. Develop your own mini-world view by carefully selecting subjects, creating unique perspectives, and building strong compositions. We will also explore the range of tools available to macro photographers, from specialized lenses, ring flash, and close-up filters to extension tubes, reversing rings, and light tents, not to mention software ideal for photographing diminutive subjects.
Other Seminar Topics to Include
Apple Aperture Primer
Apple Final Cut Pro
Strategies For Successful Stock Shooting. |
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